Our key trends from the Milan Fashion Week
37 brands, 7 new brands, 5 physical fashion shows with live models and guests, and 32 digital content including digital fashion shows and video presentations. These are the numbers of a Milan Fashion Week at the time of COVID, which closed on January 19th.
At Don Diego, we have followed this new edition of Milan Fashion Week closely with curiosity.
During coffee breaks, between brainstorming and conference calls, we exchanged some opinions among ourselves and these are our key takeaways.
Despite the period we are living in, or perhaps precisely for the period we are living in, we have breathed a new aesthetic. A return to the essential, a lightness of colors and fabrics, and a base of comfortable relaxation.
COLORS AND PRINTS
Men’s fashion is colored with pastel shades and neutral tones from clothes to accessories. Versace takes on the catwalk with pink, but there are also the sky blues by Fendi, applied to the most classic men’s suits and which flow into different shades of blue for shoes, sandals, and bags.
And then again the sober elegance of the eggshell color flanked by Armani ice gray.
Vivid colors, explosive patterns, and multicolor prints are the masters of the MSGM collection.
Oversized sweatshirts, Bermuda shorts, and patchwork windbreakers are mixed with knitwear with a camouflage pattern.
Memorable are the printed surfer shirts, the pajama-style coordinates, and the poplin button-down shirts born from the brand’s collaboration with the Los Angeles painter Seth Armstrong.
1970s INSPIRATIONS
TOD’s chooses to revisit some timeless garments by making them wear to a twenty-year-old who has the face of the actor Lorenzo Zurzolo known as the protagonist of the hit series “Baby”.
In a video entitled #sevenT, Lorenzo wanders around in an elegant Italian villa, dressed in soft jumbo cord trousers, blazers, wide coats, and comfortable wool sweaters.
ETRO, one of the few brands that showed live, brought men and women to the catwalk dressed in romantic prints, floral patterns, and hobo chic suits in perfect 70s style. We also breathed a return to the mythical 70s on the streets of the city during the days of Milan Fashion Week where we saw many looks parading that offered interesting interpretations of the classic men’s suits.
DESIRE FOR TRAVEL AND NATURE
A rediscovery of nature, the desire to explore wonderful places has been a theme that has inspired many brands.
This is the case of Ermenegildo Zegna who paraded his models among the trees of the Oasi Zegna in the mountains of Trivero in the Biella area, where the company was born. In this newfound relationship with nature, the theme of sustainability is strongly inserted, for example, Salvatore Ferragamo has given shape to soft silhouettes and neutral tones using regenerated leathers, cashmere, recycled nylon, and organic cotton.
Enthusiastic about this desire to get involved and to innovate that we have breathed, we look forward to the next appointment with Milan Fashion Week!
Source Images: Camera Nazionale della Moda Italiana. All rights reserved to the owners of the images.