THE ONLIFE EXPERIENCE BETWEEN BUYERS AND COMPANIES: new touchpoints for sharing values

For more than a year we have been attending completely digitized fairs and events in the fashion, footwear, and accessories sector. New technologies, which are not that new, and the Internet create infinite possibilities for our sector. Not only does it allow us to take part in national and international events safely, but it makes it possible for many people to access events that were previously highly exclusive and not easily accessible. In addition, the direct relationship that once was possible with buyers, who now buy almost exclusively online, has also changed. It becomes essential for companies like Don Diego to have a good online presence, to be able to enhance the collections but also represent the corporate values in the best possible way.

It is important for us to share our daily commitment to creating the best possible soles for footwear, soles that respect nature, and to show our collections of summer and winter soles, transmitting creativity and attention to the quality of the finished products.

 

 

Stores, retails, and production sites will not disappear in the future, but it is important to initiate a transformation that merges the “physical” to the “digital”, creating a unique experience for consumers also in terms of communication. There is an increasing need to create strong experiences that can generate impulses and provide security to customers. Transparency is the key in this period, the fundamental characteristic that accompanies companies in the fashion sector in the world of digital communication. People can now easily search for information on the brands they want to buy and the honesty of these will reward them in purchase conversions. Customers can learn about production methods, social commitment, and corporate sustainability in just a few clicks, appreciating brands that personally address issues dear to the whole of society. Involving and creating a conversation, therefore, becomes important to have a relationship of trust with buyers and customers.

As defined by Il Sole 24 Ore, the new shopping experience takes place OnLife: a dimension without borders, where digital and physical are united as two touchpoints of the same experience with the brand.

At Don Diego, we want to create a complete experience for our buyers, sharing our values of production sustainability with them, and providing all the information on the products and our certifications, to create a lasting relationship of trust.